Each November, H&M teams up with world renowned designers to create one-of-a-kind collection that is budget friendly.  This year, H&M chose to collaborate with Erdem, a London-based women’s luxury clothing designer.

The brand’s designs first took the stage in 2005 during London Fashion Week’s Fashion Fringe, allowing designer Erdem Moralıoğlu to gain the exposure that was needed to launch his career.  Prior to his collaboration with H&M, he worked with Globe Trotter, Cutler, Gross, and the Smythson, producing luxury designs that were incorporated into their products.  As an award winning designer for women’s fashion, Erdem Moralıoğlu thrives in the fashion world as his designs are featured in luxury stores including Barneys New York, Bergdorf Goodman, Joyce, Colette, Dover Street Market, Selfridges and Harvey Nichols.              

The Erdem x H&M line of clothing and accessories ranges from as affordable as $29.99 for a hair bow to $249 for parkas and heavy coats. The most unique and distinctly Erdem element of this collection is the wide variety of prints featured; most of the prints are on multiple articles of clothing allowing one to mix and match the pieces. One of the most striking pieces of the collection is the “Leopard-print Coat” that is floor length and has a large black bow in the front, costing $249.   The clothes include both women’s and men’s blazers, long and short dresses, skirts, earrings, shoes, and pants.   

H&M x Erdem released their line November 2nd both online and in 220 stores worldwide.  Many of the items are already sold out, making this line a huge success for both companies.        

Sources: H&M, Vogue, Erdem

Photo Source: Costanera Center, Santiago via Wikimedia Commons